Our Mission

We are founded on the idea that water is a human right. As a company that holds a key to the most fundamental of human needs, we believe it is our responsibility to place our mission of making clean water accessible at the core of what we do. It is not enough for us to simply be advocates on behalf of this issue; instead, we must position ourselves as an active force for good. With that in mind, we are committed to conducting business with the highest ethical standards, anchored by the following values.

 

• Humanity | We value our employees, our customers, our partners and our stakeholders not as assets, but as human beings, which means treating them with the same respect and empathy we would expect in return.

 

• Integrity | To us, integrity means keeping our promises and honoring our commitments. It also means owning our mistakes, so if we ever fall short of a promise we’ve made, we will do everything we can to make it right.

 

• Honesty & Transparency | We strive to be as open and upfront as possible about what we do and the way we do it, while still respecting the privacy of others. Information about our technology and business practices will remain readily available to all parties.

 

• Cooperation | With a problem as large as water accessibility, we believe it takes a village. We value collaboration over competition and welcome the opportunity to work together with those who share our vision in order to help as many people as possible.

 

• Safety & Quality | The health and safety of our employees and customers is our highest priority as we develop, manufacture and distribute our technology. There will be no cut corners, and we will continue to rigorously test our product to ensure a safe, reliable, high-quality product.

 

• Sustainability | As the water crisis is inherently tied to pollution and climate change, we feel it is important to continually look for ways minimize our environmental impact and actively support initiatives that work towards a healthier planet.

 

• Education | We value knowledge and hands-on experience, and we are dedicated to life-long learning. This means providing the public with factual, nuanced information and creating opportunities for education and growth within our company at all levels.

 

We hold not only ourselves to these ethical standards, but also those whom we form relationships with, from our investors to our suppliers to our non-profit and for-profit partners. It is important to us that we work with people who share our values and our commitment to advancing the welfare of our world and all those who call it home.